Land Use & Development & Economic

An Inclusive & Dynamic Economic Engine

This strategy proposes a radical shift from traditional commercial leasing to a model of accessible ownership and continuous activation. The goal is to transform C Street from a sterile pass-through into a "recognizable destination" driven by local culture and emerging entrepreneurs.

The economic vision rests on three core mechanisms: Democratizing Ownership & Access: The plan lowers barriers to entry for minority, immigrant, and local business owners by advocating for "smaller commercial bays," cooperative ownership models, and graduated leases . This creates a streetscape defined by diverse, independent stakeholders rather than large corporate landlords. Eliminating "Dead Zones" via Mixed-Use: To ensure vibrancy beyond working hours, the strategy mandates a "True Mix of Uses" within vertical developments. By integrating artist housing, entertainment, and hospitality alongside offices, the street activates a 24/7 rhythm, eliminating the safety issues associated with single-use districts . Incubation & Rapid Activation: To fill vacancies quickly, the plan establishes a Retail Incubator Zone for experimental pop-ups and a New Tenant Improvement Program. These initiatives provide city-backed grants, low-interest loans, and "pre-approved design kits" to de-risk the process for startups and activate underperforming spaces immediately

...WHAT IF

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